– Develop and implement comprehensive marketing plans to promote our retail business and achieve revenue targets.
– Conduct market research to identify customer trends, preferences, and competitor activities, and use the insights to inform marketing strategies.
– Utilize social media channels to build brand presence, engage with customers, and drive online traffic to our retail stores.
– Create compelling content for various marketing channels, including social media, website, email campaigns, and advertising materials.
– Collaborate with the creative team to design eye-catching visuals, graphics, and promotional materials that align with the brand identity.
-Monitor and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
– Stay up-to-date with the latest marketing trends, technologies, and best practices, and integrate them into the retail business marketing strategy.
– Coordinate with external agencies and vendors to execute marketing activities, such as influencer partnerships, paid advertising campaigns, and event sponsorships.
– Oversee the implementation of online payment systems and ensure a seamless and secure customer checkout experience.
– Manage offline payment systems, such as point-of-sale terminals, and optimize the payment process for efficient transactions.
– Collaborate with cross-functional tea
Bachelor’s degree in marketing, business administration, or a related field. Additional certifications in marketing or digital marketing are a plus.
– Proven experience as a marketing manager in the retail industry, with a track record of successful marketing campaigns and achieving revenue targets.
– Strong knowledge of social media platforms, including, Facebook, Instagram, Twitter, and LinkedIn, and experience leveraging them for business growth. Familiarity with online payment systems, such as PayPal, Stripe, or Square, and proficiency in offline payment systems, including point-of-sale terminals.
– Excellent written and verbal communication skills, with the ability to create engaging content and effectively communicate marketing messages.
– Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
– Creative thinking and ability to generate innovative marketing ideas that resonate with the target audience.
– Strong project management and organizational skills, with the ability to handle multiple priorities and meet deadlines.
– Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
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